The Infinite Asset: Managing Brands to Build New Value, Used [Hardcover]

The Infinite Asset: Managing Brands to Build New Value, Used [Hardcover]
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The Infinite Asset: Managing Brands to Build New Value, Used [Hardcover]
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Introduces a 3-D mapping tool - the brand portfolio molecule - that lets managers visualize elements of a brand and how they interact to create new value. This book argues that a company's brand portfolio must reflect how the target customer actually views the brand.

The Infinite Asset : Managing Brands to Build New Value, Used [Hardcover]


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Brand Harvard Business Review Press
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Product Id 526190
User Reviews and Ratings 3 (1 ratings) 3 out of 5 stars
UPC 461627688161

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