The Power of Why: Breaking Out in a Competitive Marketplace [Hardcover - Used]

The Power of Why: Breaking Out in a Competitive Marketplace [Hardcover - Used]
Angle View: The Power of Why: Breaking Out in a Competitive Marketplace [Hardcover - Used]
The Power of Why: Breaking Out in a Competitive Marketplace [Hardcover - Used]
(1) 1 shops 0 products

Detailed product description

CONDITION - USED - Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included. Win and keep customers by speaking to what they want to buy instead of what you want to sell. The Power of Why shows readers how to elevate their business performance. As Weylman explains, customers don't care if a business is different or that its products are unusual. Trumpeting achievements like "We were voted #1 again" or "Rated best service three years running" doesn't engage buyers emotionally. It's seller-centric thinking in a buyer-centric world. When customers decide where to buy, they have one thing in mind: Why should I do business with this company? Will it solve my problem, today? Buyers want to do business with companies willing to make a customer-centric promise of expected outcome: up-front, unconditional, and unqualified. This is not just a slogan; it's the company's DNA, consistently delivered through all parts of the organization. Think Tax Masters, whose promise--"We solve your tax problems"--couldn't be more buyer-centric. And they deliver. With the same actionable, hands-on strategies Weylman has used to help companies of all sizes grow in the toughest conditions, The Power of Why is the essential manual for business survival and growth.

The Power of Why : Breaking Out in a Competitive Marketplace, Used [Hardcover]


Compare buying offers


Search
Amazon Amazon

Currently Unavailable - Out of Stock

We don't know when or if this item will be back in stock. Please check back later for updates.

Product specifications

Technical details

Manufacturer -
Brand Houghton Mifflin Harcourt Publishing Company
Item model number -
Color -
Weight -
Height -
Depth -

Additional product information

Product Id 1353471
User Reviews and Ratings 3 (1 ratings) 3 out of 5 stars
UPC 462754459198

Compare buying offers


# Title Reviews User Ratings Price
1
Search on Amazon
Price:
Search on Amazon
Search on Amazon

Similar Products View All


arrow_upward