The Soul of the Corporation : How to Manage the Identity of Your Company (Hardcover)

The Soul of the Corporation : How to Manage the Identity of Your Company (Hardcover)
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The Soul of the Corporation : How to Manage the Identity of Your Company (Hardcover)
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Your company's identity will shape the results it can achieve. Identity is about far more than branding, culture, or reputation: it's about everything that makes your company unique. This text shows you how to understand the identity of an organisation and how to use that identity for competitive advantage.

Hardcover, Pearson P T R, 2007, ISBN# 0131857266

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Product Id 1250282
User Reviews and Ratings 3 (1 ratings) 3 out of 5 stars
UPC 076092038382

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