A Theory of Market Strategy [Hardcover - Used]

CONDITION - USED - Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included. In this book, Geruson shows that the key to successful market strategy is the exploitation of "two dimensional market heterogeneity," a new idea that integrates and enhances the concepts of product differentiation, price discrimination, market segmentation, information signalling, and customer purchase risk reduction. In depth examples from IBM and niche computer companies Cray, Tandem, and Control Data show how to implement the ideas in the real world and provide many lessons on the hidden pitfalls and secrets to success in market strategy.

A Theory of Market Strategy, Used [Hardcover]