Shampoo, Color Preserving, for Medium-Thick Hair Locks in color and boosts vibrancy. Active Naturals: lupine botanicals. Developed to keep your color truer, longer - naturally. Designed for the unique needs of medium-thick hair, this rich-lathering shampoo breathes new life into your color by revealing vibrant shine with each wash. Our Active Naturals formula features color-fortifying lupine botanicals, scientifically shown to smooth the cuticle, helping to lock in color for long-lasting, healthy brilliance. Scientifically formulated to protect your hair to extend the life of your color (Living Color shampoo and conditioner). Perfectly balanced cleansers carefully lift away impurities to enhance color clarity. Developed by our expert team of scientists and a leading stylist, our Active Naturals formula harnesses the power of nature and science for beautiful, long-lasting color brilliance - guaranteed. This product contains lupine (legume) proteins. Dermatologist recommended for over 60 years. Made in Canada.
Manufacturer | - |
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Brand | Aveeno |
Item model number | AVO-01859 |
Color | - |
Weight | - |
Height | - |
Depth | - |
Product Id | 1086441 |
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User Reviews and Ratings | 4.8 (26 ratings) 4.8 out of 5 stars |
UPC | 381371018598 |
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Johnson & Johnson Aveeno Active Naturals Living Color Shampoo, 10.5 oz
Reviews: 26
Ratings:
(26)
Price:
$9.08
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26 | (4.8) |
$9.08
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I have used this product for a while and I love it. But they sent this in a bubble-wrap mailing bag and it ARRIVED SMASHED!
My hair is super shiny now! I have received so many compliments on my hair since I started using these products. I've had women stop me in stores to ask me what products I use. My hair stylist is amazed how well my color has been lasting. I no longer buy expensive salon products.
I have used a lot of different products for color treated hair. This is the best shampoo and conditioner I have ever used. It really does make my color last longer and its not heavy or leaves a film behind. My biggest problem is finding it at retail stores where I live.
I love, love, love this shampoo and conditioner. I felt like I always looking for a great color-friendly shampoo and conditioner until I found this! It smells great (I always get compliments) and works like a charm. My only complaint: there is only one store in my area that I can buy it from!! This makes me nervous because it seems like any time this happens my favorite product is shortly discontinued. Aveeno, please don't discontinue this shampoo or conditioner!!!!
This shampoo lathers nice and it's not making my color fade. So happy not to be paying $20 at the salon for color friendly shampoo!
I have been using this product along with the color glaze for about 7monhs. My hair color has never lasted so long or held up so well (and I am dark with red overtones) My hairdresser can not believe how great my color holds now. Before I would fade out and be in early for re color. THANK YOU AVEENO!!!
I WAS VERY HAPPY WITH AVEENO COLOR "PRESERVING SHAMPOO"/IT DID NOT STRIP COLOR FROM HAIR, EVEN RIGHT AFTER COLORING MY HAIR. THE FRAGRANCE IS A REFRESHING SMELL, NOT OVERBEARING!
I always use Aveeno Living Color shampoo and conditioner when I have a perm. It maintains the wave for months, minimizes frizzing, and makes my hair shiny and soft. Maybe because the formula is designed to preserve color, it also doesn't strip out the perm waves. The only problem I've been having is finding this shampoo and conditioner in stores. It seems to be getting scarcer. Aveeno, please don't discontinue this product!
Received sample of Living Color for medium-thick hair and Wow my hair looks FABULOUS. This product has restored the color and the shine not to mention volume to my long hair. Can't help but run my fingers through my hair.....it feels so good. Thanks so much...
I started using this product about a month ago. I was interested in it because it was sulfate free. When I tried it I found it to be gently on my hair, it made it clean without stripping out the moisture. After blowing drying, my hair was shiny and very soft. I would highly recommend this product.