Developing the Public Relations Campaign: A Team-Based Approach [Paperback - Used]

CONDITION - USED - Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included. Developing the Public Relations Campaign: A Team-Based Approach takes a simple, easy-to-follow approach that develops a public relations campaign in a service-learning environment. This text is designed around a team project approach rather than a traditional lecture/note-taking model of learning. Developing the Public Relations Campaign introduces a three-step processthe PIE chartthat accurately describes the campaign development process used in the real world. A practical approach, with exercises and case studies in every chapter, guides readers through the development of their own public relations campaigns.

Developing the Public Relations Campaign : A Team-Based Approach, Used [Paperback]