Marketing: Principles and Perspectives, 4/e (Paperback) (McGraw-Hill/Irwin Series in Marketing) [Paperback - Used]

Marketing: Principles and Perspectives, 4/e (Paperback) (McGraw-Hill/Irwin Series in Marketing) [Paperback - Used]
Marketing: Principles and Perspectives, 4/e (Paperback) (McGraw-Hill/Irwin Series in Marketing) [Paperback - Used]
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CONDITION - USED - Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included. Offers coverage by integrating cross-functional teams, customer loyalty, and the Internet / technology. This third edition includes an Internet Marketing chapter and continues to integrate the Internet throughout. It not only talks about what marketing is, but prepares the students to be marketers by involving them in interactive exercises.

Marketing : Principles and Perspectives with PowerWeb, Used [Paperback]


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Last updated: 2024-09-13 12:01:43
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Product Id 1423035
User Reviews and Ratings 3 (1 ratings) 3 out of 5 stars
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CONDITION â USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover, dust jacket may not be included, minimal wear to binding, most of the pages undamaged(e.g., minimal creases or tears), highlighting / underlining acceptable on books as long as the text is readable and markings are not excessive, no missing pages. May be a former library book, with usual treatments(e.g., mylar covers, call stickers, stamps, card pockets, barcodes, or remainder marks). Extra components, such as CDs, DVDs, figurines, or access codes are not included. ISBN: 9780072860573 ISBN10: 007286057X Contributors: Bearden, William O., Ingram, Thomas N., LaForge, Raymond W.,

Title: Marketing: Principles and Perspectives W/Powerweb, 4/E (Paperback) ISBN10: 007286057X EAN: 9780072860573 Genre: BUSINESS & ECONOMICS / Marketing / General Author: Bearden, William O.; LaForge, Raymond W.; Ingram, Thomas N. CONDITION - GOOD - Pre-Owned - Pages can include limited notes and highlighting, and the copy can include 'From the library of' labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included.


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