201 Secrets of a High-Performance Optometric Practice, Used [Paperback]

This one-of-a-kind compilation presents 201 easy-to-read, ready-to-use strategies for creating the most successful, bottom-line oriented optometric practice. Tested tips and "hard-learned lessons" describe proven ways to dramatically elevate patient satisfaction, communication skills, referrals, image, fee structure, productivity, profitability, practice growth, management and motivation, and much more. Readers will learn how to attract more private pay patients as well as how to retain employees who work hard, enjoy what they're doing, and pull together to make and keep your practice successful. Case histories from the "Success Files" gathered from leading practices throughout the country reveal opportunities for revenue enhancement and tremendous practice growth. A chapter on market research illustrates how patients, employees, and referring physicians view a practice, its policies, procedures, and personnel to help optometrists understand what they're doing right and how they could improve.

201 Secrets of a High-Performance Optometric Practice, Used [Paperback]