C-Scape: Conquer the Forces Changing Business Today [Hardcover - Used]

CONDITION - USED - Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included. " Larry Kramer's] MarketWatch.com is not just my favorite business website, it's my personal homepage." --Warren Buffett " Larry Kramer] is the toughest and most ethical foe imaginable. His observations reflect a deep understanding of how the media works and what consumers want." --Jim Cramer From Larry Kramer, the founder of MarketWatch.com and former president of CBS Digital Media, comes a bold, pioneering report on what businesses must do to survive and thrive in the digital media revolution. Using case studies of companies such as Apple, Procter & Gamble, Netflix, and GE, Kramer not only draws a clear map of twenty-first century commerce, but charts the way forward. Readers wondering how to implement digital-age business strategies like those found in Clay Shirky's Here Comes Everybody , Chris Anderson's The Long Tail , or Jeff Jarvis' What Would Google Do , look no further than Kramer's groundbreaking C-Scape .

C-Scape: Conquer the Forces Changing Business Today [Hardcover - Used]