From Bricks to Clicks: 5 Steps to Creating a Durable Online Brand [Hardcover - Used]

CONDITION - USED - Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included. The convergence of the Web and branding profoundly changes our world and resides at the heart of the New Economy. Particularly in the post-crash period of the Internet age, where financiers and customers are looking to companies with profitability and endurance, branding is the critical differentiator used to distinguish one company from another. Few executive or marketing staff understand how to build a Web brand thoroughly, much less its purpose, its opportunities or its contribution to the bottom-line; however, many experts regard brand as arguably a company's most valuable attribute, and venture capitalists often today look first to the brand and then to the technology or the business plan. We begin the 21st century in every bit as much of a brand revolution as the Industrial Revolution-sparked 20th century. Foremost in the minds of executives is, How can I extend my brand on the Web and continue or establish my success in unfamiliar waters?

From Bricks to Clicks : 5 Steps to Creating Durable Online Brand, Used [Hardcover]