Global Demographics: Fund Raising for a New World, Used [Hardcover]

Written to introduce fundraisers around the world to audience segmentation, Global Demographics shows you how to tap into a wide range of financial resources through international consumer segmentation, demographics, and psychographics. This book takes an in-depth look at what we've learned about our changing world and populations. Understand new paradigms of international marketing, build your donor base, and develop fund-raising strategies with Global Demographics.

Global Demographics: Fund Raising for a New World, Used [Hardcover]