Great American Billboards: 100 Years of History by the Side of the Road [Paperback - Used]

CONDITION - USED - Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included. Early in the 20th century, as Americans climbed into their Model-Ts and took to the open road, American manufacturers and retailers discovered miles and miles of new advertising space, and the audaciously oversized billboard was born. For a century, billboards have recruited, congratulated, teased, sold, and seduced us, promoting everything under the sun, from hosiery to war bonds, presidential candidates to rock shows. GREAT AMERICAN BILLBOARDS not only offers a lively look back at changing styles, products, and tastes, but is also an important visual record of this largely unheralded yet ubiquitous American art form.Reviews"This slice-of-life compendium entertains and educates."-US Airways Magazine"Although the pictures are fascinating, Basten'??s text is quite a bonus."-Oklahoman"An illuminating guide to a country, its culture, and its people."-American Way"Beyond the irresistible nostalgia is a fascinating glimpse of the evolution of our consumer nation."-Dallas Morning NewsFeatured on Entertainment Weekly'??s "Must List"

Great American Billboards : 100 Years of History by the Side of the Road, Used [Paperback]