Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising [Paperback - Used]

Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising [Paperback - Used]
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Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising [Paperback - Used]
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CONDITION - USED - Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included. The Consumer Insight Classic. Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.

Hitting the Sweet Spot : The Consumer Insight Classic!, Used [Paperback]

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Brand Routledge
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Product Id 1353550
User Reviews and Ratings 3 (1 ratings) 3 out of 5 stars
UPC 468947408073

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