Insider's Guide to Demographic Know-How: Everything You Need to Find, Analyze and Use... (Paperback - Used) 155738472X 9781557384720

This book is an entry level guide to finding and analyzing demographic data about your customers. Learn how to ask the right questions and how to manipulate the answers when you find them. With tips on how to use census data, population pyramids, and GIS technology- this sourcebook is for anyone performing market research.

Title: Insider's Guide to Demographic Know-How: Everything You Need to Find, Analyze and Use... ISBN10: 155738472X EAN: 9781557384720 Genre: SOCIAL SCIENCE / Demography Author: Crispell, Diane CONDITION - GOOD - USED - Pages can include limited notes and highlighting, and the copy can include 'From the library of' labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included.