International Marketing (Barron's Business Review Series) [Paperback - Used]

CONDITION - USED - Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included. Richard L. Sandhusen's International Marketing, part of Barron's Business Review series, offers a concise but comprehensive overview of this increasingly important subject for students and managers who seek the conceptual and analytical tools necessary to compete in today's global marketplace. Sequentially following the stages of the actual marketing process, each chapter focuses on relevant details from a single master case along with applicable information from other examples--including those in concluding exercises that invite reader involvement.

International Marketing (Barron's Business Review Series), Used [Paperback]