Let My People Go Surfing : The Education of a Reluctant Businessman

The founder and owner of Patagonia, Inc., one of the world's most inspiring companies, relates his story and the core philosophies that have sustained his company, renowned for its maverick innovation and long-term responsibility to the environment.

Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike. A newly revised edition of Let My People Go Surfing is available now.