Pre-Owned Creative Advertising: Ideas and Techniques from the World's Best Campaigns (Paperback) 0500284768 9780500284766

Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches.

Title: Creative Advertising: Ideas and Techniques from the World's Best Campaigns ISBN10: 0500284768 EAN: 9780500284766 Author: Pricken, Mario CONDITION - GOOD - Pre-Owned - Pages can include limited notes and highlighting, and the copy can include 'From the library of' labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included.