Pre-Owned Cutting Edge: Gillettes Journey to Global Leadership Hardcover 0875847250 9780875847252 Gordon McKibben

This is a Pre-Owned book. All our books are in Good or better condition. Format: Hardcover Author: Gordon McKibben ISBN10: 0875847250 ISBN13: 9780875847252 The Gillette Company has literally defined, as well as led, the world shaving market since the founding days of the enterprise in 1901. But more than that, Gillette-as revealed in McKibbens colorful history-has become a world leading manufacturer marketer of consumer goods in mens womens grooming products, writing instruments, alkaline batteries. The modern-day Gillette serves as a shining example for todays managers of how to maintain a commitment to innovation, how to advertise creatively against competitors, above all, how to translate a consistent vision of global growth into superior results in a competitive world marketplace. Based on extensive interviews with Gillette insiders, Cutting Edge chronicles the successes, failures, watershed moments in the evolution of a global powerhouse. McKibbens rich portrait serves as an enduring lesson for all competitors who aspire to be truly on the cutting edge. 'At a time when many American companies are touting their commitment to marketing manufacturing in a global environment, Cutting Edge is a useful reminder that some have been doing it for decades.

This is a Pre-Owned book. All our books are in Good or better condition. The Gillette Company has literally defined, as well as led, the world shaving market since the founding days of the enterprise in 1901. But more than that, Gillette--as revealed in McKibben's colorful history--has become a world leading manufacturer & marketer of consumer goods in men's & women's grooming products, writing instruments, & alkaline batteries. The modern-day Gillette serves as a shining example for today's managers of how to maintain a commitment to innovation, how to advertise creatively against competitors, & above all, how to translate a consistent vision of global growth into superior results in a competitive world marketplace. Based on extensive interviews with Gillette insiders, Cutting Edge chronicles the successes, failures, & watershed moments in the evolution of a global powerhouse. McKibben's rich portrait serves as an enduring lesson for all competitors who aspire to be truly on the cutting edge. "At a time when many American companies are touting their commitment to marketing & manufacturing in a global environment, Cutting Edge is a useful reminder that some have been doing it for decades.