Proganix Anti-Fade. Antioxidant + UV Protection Shampoo 8.5 fl. oz. Tube

Performance Naturals (noun): 1. High performance extracts up to 200x more potent than their raw natural state.Sulfate-Free {Cherry/Blossom} + UVA UVB (Protection) = Anti-Fade/Color Care.Anti-Fade. A color protecting blend of sulfate-free surfactants, antioxidant rich cherry blossom extract combined with UV filters, perfected in the salon, for reds that stay vibrant, blondes that shimmer, and brunettes that stay brilliant giving you hair you'll always love.*

Shampoo, Antioxidant + UV Protection Cherry blossom + (vitamin B5). Nature + science = performance. Performance naturals (noun): 1. High performance extracts up to 200x more potent than their raw natural state. Sulfate-free {cherry/blossom} + UVa UVb (protection) = anti-fade/color care. Zero SLS/SLES. Sulfate-free surfactants. A color protecting blend of sulfate-free surfactants, antioxidant rich cherry blossom extract combined with UV filters, perfected in the salon, for reds that stay vibrant, blondes that shimmer, and brunettes that stay brilliant giving you hair you'll always love (results may vary depending on hair type. Extends the color life of your hair, slows the fade process). Not tested on animals. Questions? Proganixbeauty.com. This product is not organic as that term is defined under the Organic Products Act. A.