Smart Business Solutions: Direct Marketing and Customer Management [Paperback - Used]

CONDITION - USED - Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included. Smart Business Solutions for Direct Marketing and Customer Management gives you the practical knowledge and skills you need to plan and execute direct-marketing campaigns and manage customers to make your small business grow and prosper. Case studies of successful small businesses and advice from an array of small-business experts show you how to find and maintain your greatest asset: loyal customers. And you get complete details on how to use popular software applications to make your direct-marketing and customer-management activities a success. Book jacket.

Smart Business Solutions for Direct Marketing and Customer Management, Used [Paperback]