The Best New Arrivals 2024

1. Ruby Kisses 3D Face Creator Cream Foundation & Concealer, 12 Hours Long Lasting, Medium to Full Coverage, Non-Greasy, Ideal for Makeup & Contour Palette

A 2-color foundation compact that can be used as a cream foundation, concealer, or for contouring. The 3D Face Creator duo compact is a long-lasting and long-wearing formula. Accentuate your facial features by the natural contours of the face, conceal imperfections, or mix and match to create the perfect foundation shade.

【Customizable Coverage】 Our non-greasy cream foundation delivers buildable coverage from medium to full, allowing you to achieve anything from a subtle, even complexion to complete flawlessness. The versatile finish is carefully balanced between matte and natural, concealing imperfections and under-eye darkness without the weight. 【Effortless Application】 Achieve your desired level of coverage with ease using our pro tips: for full coverage, use a sponge to dab on the foundation; for a more natural, medium coverage, use a foundation brush in light strokes. Start from the outer edges of your face and blend inward for a seamless finish that avoids the heavy makeup look. 【Seamless Lace Blending for Wigs】 Perfect for wig lovers, this concealer excels in creating an undetectable blend between lace and skin, providing a flawless, natural-looking hairline for an elevated wig installation experience.

2. e.l.f. Eye Contour Brush

This e.l.f. Cosmetics synthetic haired Contour Brush is soft, absorbent and can be used with wet or dry products. For best results, clean or wipe brush after each use.Benefits:Helps provide extra definition.Adds depth close to the lash line and in the corner of the eye.Use to sweep color along the lash line for concentrated color.Vegan Friendly.

Brush, Eye Contour Vegan elfcosmetics.com. elfcosmetics.co.uk. (hashtag)eyeslipsface. Cruelty free. Made in China. Helps provide extra definition. Use to sweep color along the lash line for concentrated color Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.

3. e.l.f. Eyeshadow "C" Brush

An Allure Best of Beauty Award Winner! e.l.f. Cosmetics Eyeshadow "C" Brush allows you to create a sultry smokey eye look like a pro. This unique brush features a curved shape and soft bristles for expert control as you blend out, buff, and diffuse eyeshadow shades into a dramatic look that commands attention. Designed for use with or dry products. e.l.f. brushes are synthetic, 100% vegan, cruelty-free. e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product! e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, cruelty-free and Leaping Bunny Certified.

Curved eyeshadow brush gives ultimate control for blending, buffing, and diffusing Can be used with wet or dry product Perfect tool for creating a dramatic smoky eye Professional quality; crafted with synthetic bristles 100% synthetic bristles, vegan, cruelty-free, and Leaping Bunny Certified.

4. e.l.f. Flawless Concealer Brush

Create an airbrush effect with the Flawless Concealer Brush using any liquid or powder concealer.

The unique rounded shape allows you to contour and cover areas easily. Create buildable coverage from light to heavy for a customizable look that is smooth and flawless. his cruelty-free brush is made with 100% animal hair-free, synthetic bristles. For best results, clean or wipe brush after each use Synthetic, vegan and cruelty free

5. KISS Everlasting, Press On Nails, Limitless, Beige, Short Squoval, 24 Count

KISS Everlasting French Toenail Kit has natural looking & strong false toenails, like those used by professionals at nail salons. Simply glue nails on and wear as is or file to any shape. Patented Flexi-Fit Technology provides ultra-fit and comfort. The easiest and quickest way to get a perfect, professional-looking French pedicure. Glue-on toenails are chip-free and wear for up to a week. DIY pedicure kit includes 28 French tip toenails, nail glue, mini nail file, & manicure stick.

Natural looking, strong false toenails Wear as is or file to any shape Patented Flexi-Fit Technology Chip-free & wears for up to a week Includes 24 French tip toenails, pink gel nail glue net wt. 0.07 oz (2 g), mini nail file, & manicure stick

6. wet n wild Color Icon Kohl Liner Pencil - Baby's Got Black

*SNIFF*:) Were gonna get all sentimental here! We remember it so fondly. You were a preteen, first experimenting with makeup, going to the drugstore with only a buck in your pocket and getting your first wet n wild eyeliner. We were there for you then and were here for you now better than ever! These long-wearing liners have rich, hyper-pigmented color, an oh-so-smooth, oh-so-creamy application, and are versatile enough to create any look you want. No wonder they're so raved about by celebs and makeup artists. But don't worry, just because were all Hollywood now doesn't mean we've forgotten about you. What was YOUR first wet n wild eyeliner color? Ours was blue.

These long-wearing liners have rich, hyper-pigmented color, an oh-so-smooth, oh-so-creamy application, and are versatile enough to create any look you want No wonder theyre so raved about by celebs and makeup artists But dont worry, just because we're all Hollywood now doesnt mean we've forgotten about you

7. Wet n Wild Silk Finish Lipstick in Pink Ice

Wet n Wild Silk Finish Lipstick in Pink Ice

We've never quite understood why others make you spend over 20X as much on something that we give you for next to nothing Our lipstick formula contains all the same things as the other guys: rich color, vitamins A & E, aloe vera, and really feels like putting silk on your lips If you're already thinking That is a crazy bargain, we've now added macadamia nut oil that contains antioxidants to hydrate your lips for a smooth, supple pout One try, and we know you will declare this your best lipstick brand of life

8. Ruby Kisses 3D Face Creator Cream Foundation & Concealer, 12 Hours Long Lasting, Medium to Full Coverage, Non-Greasy, Ideal for Makeup & Contour Palette

A 2-color foundation compact that can be used as a cream foundation, concealer, or for contouring. The 3D Face Creator duo compact is a long-lasting and long-wearing formula. Accentuate your facial features by the natural contours of the face, conceal imperfections, or mix and match to create the perfect foundation shade.

【Customizable Coverage】 Our non-greasy cream foundation delivers buildable coverage from medium to full, allowing you to achieve anything from a subtle, even complexion to complete flawlessness. The versatile finish is carefully balanced between matte and natural, concealing imperfections and under-eye darkness without the weight. 【Effortless Application】 Achieve your desired level of coverage with ease using our pro tips: for full coverage, use a sponge to dab on the foundation; for a more natural, medium coverage, use a foundation brush in light strokes. Start from the outer edges of your face and blend inward for a seamless finish that avoids the heavy makeup look. 【Seamless Lace Blending for Wigs】 Perfect for wig lovers, this concealer excels in creating an undetectable blend between lace and skin, providing a flawless, natural-looking hairline for an elevated wig installation experience.

9. Ruby Kisses 3D Face Creator Cream Foundation & Concealer, 12 Hours Long Lasting, Medium to Full Coverage, Non-Greasy, Ideal for Makeup & Contour Palette

A 2-color foundation compact that can be used as a cream foundation, concealer, or for contouring. The 3D Face Creator duo compact is a long-lasting and long-wearing formula. Accentuate your facial features by the natural contours of the face, conceal imperfections, or mix and match to create the perfect foundation shade.

【Customizable Coverage】 Our non-greasy cream foundation delivers buildable coverage from medium to full, allowing you to achieve anything from a subtle, even complexion to complete flawlessness. The versatile finish is carefully balanced between matte and natural, concealing imperfections and under-eye darkness without the weight. 【Effortless Application】 Achieve your desired level of coverage with ease using our pro tips: for full coverage, use a sponge to dab on the foundation; for a more natural, medium coverage, use a foundation brush in light strokes. Start from the outer edges of your face and blend inward for a seamless finish that avoids the heavy makeup look. 【Seamless Lace Blending for Wigs】 Perfect for wig lovers, this concealer excels in creating an undetectable blend between lace and skin, providing a flawless, natural-looking hairline for an elevated wig installation experience.

10. Ruby Kisses 3D Face Creator Cream Foundation & Concealer, 12 Hours Long Lasting, Medium to Full Coverage, Non-Greasy, Ideal for Makeup & Contour Palette

A 2-color foundation compact that can be used as a cream foundation, concealer, or for contouring. The 3D Face Creator duo compact is a long-lasting and long-wearing formula. Accentuate your facial features by the natural contours of the face, conceal imperfections, or mix and match to create the perfect foundation shade.

【Customizable Coverage】 Our non-greasy cream foundation delivers buildable coverage from medium to full, allowing you to achieve anything from a subtle, even complexion to complete flawlessness. The versatile finish is carefully balanced between matte and natural, concealing imperfections and under-eye darkness without the weight. 【Effortless Application】 Achieve your desired level of coverage with ease using our pro tips: for full coverage, use a sponge to dab on the foundation; for a more natural, medium coverage, use a foundation brush in light strokes. Start from the outer edges of your face and blend inward for a seamless finish that avoids the heavy makeup look. 【Seamless Lace Blending for Wigs】 Perfect for wig lovers, this concealer excels in creating an undetectable blend between lace and skin, providing a flawless, natural-looking hairline for an elevated wig installation experience.