The Best Advertising & Promotion Books 2024

1. Building Better Brands : A Comprehensive Guide to Brand Strategy and Identity Development (Hardcover)

Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express, as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands. This book is for you if you're a CEO seeking to enhance your knowledge of the branding process, a marketing/communications specialist who wants to take a leadership role in advancing an organizations brand, a brand consultant who is striving to sharpen and extend your skills, or a student who wants to jump-start a career in branding. Whatever its starting point--market leader or struggling competitor--any organization that follows this step-by-step guide will end up with a better brand.

Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express, as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands. This book is for you if you're a CEO seeking to enhance your knowledge of the branding process, a marketing/communications specialist who wants to take a leadership role in advancing an organizations brand, a brand consultant who is striving to sharpen and extend your skills, or a student who wants to jump-start a career in branding. Whatever its starting point--market leader or struggling competitor--any organization that follows this step-by-step guide will end up with a better brand.

2. Words that Sell, Pre-Owned (Paperback)

Pre-Owned - More than 6,000 words and phrases that make the difference between yadda-yadda-yadda and copy that sells Looking for a better way to say authentic? Words That Sell gives you 57 alternatives. How about appealing? Take your pick from 76 synonyms. You'll even find more than 100 variations on exciting. Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person. More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition Cross-referencing of categories to jump-start creative thinking A crash course in basic copywriting techniques Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell. Find the perfect words and phrases to win over customers Grabbers that get attention: No-risk offer * One day only * No strings attached * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into... Descriptions and benefits that create appeal: Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft * Clinchers to win over your customer: Reap the benefits today * Don't miss out * No risk now, no risk later * You can do it * You be the judge * Send for our free catalog * 100% satisfaction guarantee Special strategies that seal the deal: Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift

Words that Sell, Pre-Owned (Paperback)

3. Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells, Used [Paperback]

The service sector accounts for the lion?s share of economic activity within developed economies (e.g. over 70% of UK GDP). This is a fact that seems to be largely lost in the vast majority of management of innovation textbooks, where at best, a single chapter is appended to cover the distinctiveness of innovation in the service sector. This textbook focuses exclusively on the management and shaping of service innovation. Through reference to academic studies and real-world cases, the text explores the ways in which innovation is managed and shaped across the diversity of services offered in the private, public, and third sectors; from financial to education services and health to leisure services. Final year management undergraduates and masters level students in service management, innovation management and in services marketing will find this to be an excellent tool in completing their studies.

Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells, Used [Paperback]

4. Measuring Advertising Effectiveness [Paperback - Used]

CONDITION - USED - Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included. This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously addressing the problems and limitations of advertising. Acknowledging that advertisements are subtle, diverse, complex phenomena that require detailed investigation, this compilation explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. Updates on theories and methods -- along with expert commentaries -- help to make this a valuable collection that will be of interest to advertising and marketing specialists and communications experts alike.

Measuring Advertising Effectiveness, Used [Paperback]

5. Kickass Copywriting in 10 Easy Steps: Build the Buzz and Sell the Sizzle [Paperback - Used]

CONDITION - USED - Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included. Showing you that you don't need a professional ad agency or copywriter to write kick-ass copy, this hands-on guide shows you how to write compelling copy that does more than capture attention--it boosts profits. Introducing her invaluable Copywriter's Outline, Gunelius spares you from the long-winded explanations and irrelevant details found in other copywriting books and teaches you the secrets behind effective, results-driving copy--in ten easy steps. With real-world and fictitious advertising and marketing examples, learn the do's and don'ts of effective copywriting and quickly develop an eye for good and bad copy as well as the nuances of marketing messages for various businesses, industries and media. Discover the true simplicity of writing copy that sells

Kick-Ass Copywriting in 10 Easy Steps : Build the Buzz and Sell the Sizzle, Used [Paperback]

6. Mirror Makers, Used [Paperback]

Stephen Fox explores the consistently cyclical nature of advertising from its beginning. A substantial new introduction updates this lively, anecdotal history of advertising into the mid-1990s.

Mirror Makers, Used [Paperback]

7. Advertising Account Planning: A Practical Guide [Paperback - Used]

CONDITION - USED - Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included. Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. Drawing on their extensive experience in the field, the authors follow the logical progression of the account-planning task from start to finish, including understanding the customer, defining the target market, defining the benefit, brand positioning, the creative brief, and measuring success.

Advertising Account Planning : A Practical Guide, Used [Paperback]

8. Advertising & Marketing Checklists [Paperback - Used]

CONDITION - USED - Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included. Advertising & Marketing Checklists gives you the distilled wisdom of decades of experience in advertising and marketing communications. It's a valuable tool for any marketing professional seeking to plan, implement, or manage any advertising or marketing effort. This totally updated and expanded second edition offers the advertising and marketing professional fast, practical solutions to teh challenges of marketing communications. WIth 30 all-new checklists and charts, Ron Kaatz has significantly expanded and improved his highly successful first edition. Topics new to the second edition include: Protecting your brands Creating effective Yellow Pages ads Making "the numbers" work for you Evaluating new media opportunities Keys to home stopping and infomercial success Monitoring your agency's media capabilities Author Ron Kaatz is a professor of Integrated Marketing Communications at Northwestern University and is the Senior Vice President/Director of Media Concepts at the J. Walter Thompson advertising agency.

Advertising & Marketing Checklists, Used [Paperback]

9. 701 More Sentence Sermons: Attention-Getting Quotes for Church Signs, Bulletins, Newsletters, and Sermons (701 Sentence Sermons) [Paperback - Used]

CONDITION - USED - Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included. Effective, pointed, and notable sentences sure to make a sign ministry more meaningful. Complete topical and Scripture indexes included.

701 More Sentence Sermons : Attention-Getting Quotes for Church Signs, Bulletins, Newsletters, and Sermons, Used [Paperback]

10. Bloomingdale's Illustrated 1886 Catalog, Used [Paperback]

Famed merchants' extremely rare catalog depicting about 1,700 products: clothing, housewares, firearms, dry goods, jewelry, more. Invaluable for dating, identifying vintage items. Also, royalty-free graphics for artists, designers.

Bloomingdale's Illustrated 1886 Catalog : Fashions, Dry Goods and Housewares, Used [Paperback]