The Best Consumer Behavior Books 2024

1. Shopping Centers : U.S.A.

Originally published: Piscataway: Center for Urban Policy Research, Rutgers, State University of New Jersey, 1981.

Shopping Centers

2. The Power of the Purse (Paperback) : How Smart Businesses Are Adapting to the World's Most Important Consumers-Women (Paperback)

Women now drive some 80% of all buying decisions. By 2010, they'll account for half of America's private wealth: $13 trillion dollars. A few remarkable companies have learned how to refocus on women -- and, in so doing, have achieved truly stunning results. In The Power of the Purse, top journalist Fara Warner takes you behind the scenes at those companies, revealing how they did it -- and how you can, too. Unlike previous books on marketing to women, this one doesn't settle for generalities: it offers in-depth, start-to-finish case studies. Discover how McDonald's turned around its business by recognizing women as full-fledged consumers, not just 'Moms.' Learn how Kodak's digital camera business soared from fourth to first by recognizing women's importance as family 'memory makers'. See how P G built Swiffer into a cultural revolution, and how the diamond industry did the same for right-hand rings. Watch Bratz topple Barbie, Torrid create its enormously successful plus-size stores for teenagers, and Avon connect with a radically new generation of women. From Nike to Home Depot, each story is unique -- but in every case, these companies put women at the center of their strategies, and listened intently to what real women consumers were telling them. It's not about 'painting your products pink': it's about transforming the way you think about women. Do that, and you'll create products that sell better to everyone.

The Power of the Purse (Paperback) (Paperback)

3. Rengen : The Rise of the Cultural Consumer - and What It Means to Your Business (Hardcover)

Rengen: The Rise of the Cultural Consumer - and What It Means to Your Business Format: Hardcover Authors: Patricia Martin ISBN10: 1598691341 Published: 2007-06-28

Ideas - and the forms in which they are expressed - are the new currency. Yet many companies, the media, and even the general population mistakenly see America as an intellectual and cultural wasteland defined by reality television and fast food. RenGen is about the rise of the next "renaissance generation" - an emerging section of the American public who are enlightened, creative, and eager to challenge the status quo. RenGen draws a new picture of the American consumer as a thinking, expressive person and examines the factors that are giving rise to this renaissance, including: a new class of workers dedicated to creating innovation a growing desire to express new ideas and concepts aesthetically and, a new respect for learning-fueled by the Internet, a medium that links ideas, information, and visuals and connects people aross communities Based on original research, RenGen gives leaders a lens through which to consider important business decisions.

4. The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media, Pre-Owned (Hardcover)

Pre-Owned -

The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media, Pre-Owned (Hardcover)

5. Buyology: Truth and Lies About Why We Buy, Pre-Owned (Paperback)

Pre-Owned - NEW YORK TIMES BESTSELLER - A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.--Time How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study--a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest--and drives us to buy. Among the questions he explores: - Does sex actually sell? - Does subliminal advertising still surround us? - Can cool brands trigger our mating instincts? - Can our other senses--smell, touch, and sound--be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced--or turned off--by marketers' relentless attempts to win our loyalty, our money, and our minds.

Buyology: Truth and Lies About Why We Buy, Pre-Owned (Paperback)

6. Buyology: Truth and Lies About Why We Buy and the New Science of Desire, Pre-Owned (Hardcover)

Pre-Owned -

Buyology: Truth and Lies About Why We Buy and the New Science of Desire, Pre-Owned (Hardcover)

7. CB7 (with CourseMate and Career Transitions 2.0, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press), Pre-Owned (Paperback)

Pre-Owned -

CB7 (with CourseMate and Career Transitions 2.0, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press), Pre-Owned (Paperback)

8. Channels of Desire: Mass Images and the Shaping of American Consciousness [Paperback - Used]

CONDITION - USED - Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included. We live in a culture in which the power of mass-produced, mass-distributed images and words has become all-pervasive. On the one hand, these developments have expanded perception, spread literacy, and propelled new forms of communications. On the other hand, people have experienced industrial hardship and alienation as a result of this new consumerism. Beginning with the rise of the machine and the emergence of consumerism as a common way of life, the authors lay a strong foundation for an understanding of 20th-century American media culture. Spanning a wide range of subjects - movies, fashion, tabloid journalism - Ewen & Ewen offer forceful insights into the mechanisms that link alluring images and popular imagination to the entrenched structures of power. "Channels of Desire" attempts to understand the social history that stands behind the apparent immortality of a consumer society - its universe of commodities, its priorities and social forms. Within this framework, the authors discuss modern consumer culture and the way fashion embodies the consumer ethic - stressing image over substance, desire over satisfaction, and the individual over society. Stuart Ewen is the author of "All-consuming Images: the Politics of Style in Contemporary Culture" and "Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture". Elizabeth Ewen is the author of "Immigrant Women in the Land of Dollars: Life and Culture on the Lower East Side 1890-1925".

Channels of Desire: Mass Images and the Shaping of American Consciousness, Used [Paperback]

9. Customer Analytics for Dummies [Paperback - Used]

CONDITION - USED - Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included. The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions. Customer Analytics For Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time. Shows you what to measure, how to measure, and ways to interpret the data Provides real-world customer analytics examples from companies such as Wikipedia, PayPal, and Walmart Explains how to use customer analytics to make smarter business decisions that generate more loyal customers Offers easy-to-digest information on understanding each stage of the customer journey Whether you're part of a Customer Engagement team or a product, marketing, or design professional looking to get a leg up, Customer Analytics For Dummies has you covered.

Customer Analytics for Dummies, Used [Paperback]

10. Quality: How to Know [Paperback - Used]

CONDITION - USED - Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included. Quality: How to Know by Eric Zuesse

Quality: How to Know, Used [Paperback]