The Best Customer Relations Books 2024

1. Pre-Owned, Building a StoryBrand: Clarify Your Message So Customers Will Listen, (Hardcover)

Pre-Owned - Based on Building a StoryBrand by best-selling author Don Miller, this checklist is an essential part of any marketing professional's tool kit. It's strategic and actionable guide to applying the StoryBrand framework to any brand. The way you describe and discuss your business to customers is vital to their understanding the compelling benefits of using your product, idea, or service, in turn increasing the chances of a successful relationship. That is why New York Times bestselling author Donald Miller has created the StoryBrand process. As a proven solution to the struggle business leaders face when talking about their organizations, StoryBrand provides leaders the ultimate competitive advantage, revealing the secret for helping customers realize why they need what you are offering. Building a Storybrand shares with readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, this revolutionary method will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Pre-Owned, Building a StoryBrand: Clarify Your Message So Customers Will Listen, (Hardcover)

2. Accelerating Customer Relationships : Using Crm and Relationship Technologies

This book describes how technology supports each critical phase of a successful CRM program.

Accelerating Customer Relationships: Using Crm and Relationship Technologies (Hardcover)

3. Jeffrey Gitomer's Little Red Book of Sales Answers : 99.5 Real World Answers That Make Sense, Make Sales, and Make Money

In this follow-up to his bestselling "Jeffrey Gitomer's Little Red Book of Selling," the world's #1 sales presenter offers quick, fun-to-read, real-world answers for salespeople that make sense--and are guaranteed to make money.

Salespeople need answers, fast Now, one book brings together all the proven, tested, instant answers they'll ever want: "Little Red Book of Sales Answers." This is the legendary Jeffrey Gitomer, the world's #1 sales presenter and author of the inspirational 250,000-copy bestseller "Little Red Book of Selling." This new book goes beyond anything Gitomer's ever done, offering 99.5 quick, fun-to-read, real-world answers guaranteed to make sense, and make money

4. Clients First: The Two Word Miracle, Pre-Owned (Hardcover)

Pre-Owned - How honesty, competency, and caring will make you rich Throw out the sales manual. Get off the motivation elevator. Clients First is a two word miracle that can change your life. This book outlines a powerful path to riches that authors Joseph and JoAnn Callaway used to sell a billion dollars in real estate in just ten years--a feat never before achieved. Here, they explain the three keys to putting your clients first that helped them create one of the most successful realty firms in the U.S. Each of the three keys is important and can stand on its own. However, the success you can achieve when following the Clients First program can only be reached when all three keys are used in coordination. Explains how honesty ensures a strong client relationship Details the ways in which competency pervades all aspects of a client's perception of you Shows how being a caring individual can win over a client on a personal level Unlock your potential by putting these to use in your life and your business.

Clients First: The Two Word Miracle, Pre-Owned (Hardcover)

5. Retail Reset: How to Win the Marketplace for the Next 20 Years, Pre-Owned (Hardcover)

Pre-Owned - For one hundred years, retail was designed for the car--buildings and malls to travel to. Now it is designed for the mobile smart device--for consumers to travel with. In a world with an overabundance of material goods, consumer values and the drivers of retail success are being radically redefined. The smartphone has created a world of limitless expectation and logistical possibility: What will the retail experience look like in ten, twenty, or even fifty years--and how should all companies be preparing?Industry experts Michael Dart and Robin Lewis identify the major trends in our economy that will shape the future of retail and determine who wins. Imagine aworld where entertainment, experience, or values matter more than the product. We are approaching the time in which distribution begins and ends with the consumer, mass markets give way to fragmented markets, and the necessity of entirely new business models is paramount. Amazon, Uber, and AirBnB are just the beginning; new technologies will continue to grow and uproot existing business models. And now, with the emergence of the technology-empowered young consumer culture, retailers will be forced to transform their offerings. In their previous book, The New Rules of Retail, Dart and Lewis predicted nearly every defining characteristic of today's marketplace. Here, they do the same for the next era, in which retailers will have to be ready for anything.

Retail Reset: How to Win the Marketplace for the Next 20 Years, Pre-Owned (Hardcover)

6. E-Service: New Directions in Theory and Practice : New Directions in Theory and Practice, Used [Paperback]

The advent of the era of "e-Service," the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology. This book provides a collection of different perspectives on e-Service and a unified framework to understand it, even as the business community grapples with the concept. It features contributions from key researchers and practitioners from both the private and public sectors, as well leading scholars from the fields of marketing, information systems, and computer science. They focus on three key areas: the customer-technology interface; e-Service business opportunities and strategies; and public sector e-Service opportunities. The insights they offer will be equally useful to students, scholars, and practitioners.

E-Service: New Directions in Theory and Practice : New Directions in Theory and Practice, Used [Paperback]

7. The Spirit of Service: How to Re-Invent a Customer-Focused Service Culture : A Customer Service Strategy for the New Decade and Beyond [Paperback - Used]

CONDITION - USED - Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included. The Spirit of Service: How to Re-Invent a Customer-Focused Service Culture : A Customer Service Strategy for the New Decade and Beyond by Thomas D. Hinton

The Spirit of Service: How to Re-Invent a Customer-Focused Service Culture : A Customer Service Strategy for the New Decade and Beyond, Used [Paperback]

8. Salesforce.com For Dummies [Paperback - Used]

CONDITION - USED - Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included. So you have something to sell or you work for a business using salesforce.com, but you're not quite sure how to maximize your profits with it? Never fear Salesforce.com for Dummies shows you the quick-and-easy way to start selling your product or service online without the confusion or fuss. With an emphasis on customer relationship management, this hands-on guide helps you manage accounts, market your products, and improve service. Whether you're a salesperson, channel manager, marketing mogul, customer rep, or executive, you'll find secrets here for making your job easier, your day more productive, and your business more successful. This second edition has been revised to include Salesforce.com's latest product and feature offerings as of the Summer 2006 release, giving you the tools you need to: Build a product catalog Manage price books Calculating and customizing forecasts Drive demand up with campaigns Stimulate sales effectiveness with documents Deliver excellent service Analyze data with reports Verify your company profile Add users to salesforce Customize your page and search layout Extend your usage of Salesforce beyond CRM This guide makes suggestions on how to dive more productivity and improve communication with standard templates from the Dummies Web site. With this book you'll get up to speed fast and manage your business information more effectively with Salesforce.com today

Salesforce.Com, Used [Paperback]

9. Sams Teach Yourself Microsoft Dynamics CRM 4 in 24 Hours, Used [Paperback]

In just 24 sessions of one hour or less, you will be up and running with Dynamics CRM 4. Using a straightforward, step-by-step approach, this book offers a quick way for you to get started with Dynamics CRM by leveraging real business examples, practice exercises, and big picture theory. In addition to learning how to use the core application, you will develop a deeper understanding of how Dynamics CRM fits into today s business needs. Step-by-step instructions carefully walk you through the questions, issues, and tasks most common to Dynamics CRM. Quizzes and Exercises at the end of each chapter help you build and test your knowledge. By the Way notes present interesting pieces of information related to the discussion. Did You Know? tips offer advice or show you easier ways to perform tasks. Watch Out cautions alert you to possible problems and give you advice on how to avoid them. Learn how to Orchestrate a successful CRM project Identify building blocks of Dynamics CRM Automate processes Create and manage your business units and users Use and maintain security roles Redefine an account Import new contacts and distribute leads Create marketing campaigns and capture the results Convert a lead to an account and contact Configure your display Capture contact and activity details Email directly from Dynamics CRM Master scheduling Integrate Dynamics CRM with Microsoft Excel and other applications Create simple workflows Customize and add utilities "

Sams Teach Yourself Microsoft Dynamics CRM 4 in 24 Hours, Used [Paperback]

10. Customer Astonishment Handbook [Spiral-bound - Used]

CONDITION - USED - Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included. The premise of this user-friendly handbook is that "Customer Loyalty is the crowning achievement in any business." It will help you "raise the bar" for service excellence among your external and your internal customers. You will learn the secrets of "Customer Astonishment" and how to: (a) Solve customer problems faster with less stress, (b) strengthen the spirit of ownership among your associates, (c) become "customer need focused" in everything you do, (e) demonstrate "value added" at each step of your process, and generally increase your "SUCCESS with PEOPLE in BUSINESS."

Customer Astonishment Handbook, Used [Spiral-bound]