The Best E-Commerce Business & Investing Books 2025

1. Search Engine Optimization (Seo) How to Optimize Your Website for Internet Search Engines (Google, Yahoo!, Msn Live, Aol, Ask, Altavista, Fast, Gigablast, Snap, Looksmart and More)

This book shows you how to increase your web popularity, page rank, website visitor retention and internet sales through building backlinks, using link exchanges, search engine submissions, directory manual submissions, social media (i.e. RSS, forums, groups, blogging, vlogging, photoblogging, social networking sites (Facebook, MySpace etc), paid inclusion, pay-per-click, paid submissions, banner advertising, banner exchanges, news and PR article submissions, podcasting, doorway pages, referrals, affiliate networks and affiliation, eCourses, eBooks, foreign language search engines, free and low cost advertising websites, conventional marketing methods (such as, billboards, building wrapping, inflatables, vehicle wrapping, aerial banners, posters, radio and television), campaign monitoring, SEO campaign fine-tuning and more.

Search Engine Optimization (SEO) How to Optimize Your Website for Internet Search Engines (Google, Yahoo!, MSN Live, AOL, Ask, AltaVista, FAST, GigaBlast, Snap, LookSmart and more) (Hardcover)

2. Everything(r): The Everything Guide to Day Trading : All the Tools, Training, and Techniques You Need to Succeed in Day Trading (Paperback)

Expert advice on becoming a successful day trader! Day trading can be perilous or profitable--depending upon the expertise of the trader. In this no-nonsense, take-no-prisoners guide, you learn how the market works and how to make it work for you. From screening stocks to conducting technical analyses, you learn everything active traders need to succeed in this tumultuous world, including: -What goes on behind the scenes in the market -How things can go wrong and how to reduce risk -Which kind of technical analyses work--and why -The best research and trading services to turn to for help -The ins and outs of chart patterns, like Candlesticks, Triangles, and Head and Shoulders With real-life examples that illustrate the ups and downs inherent in this high-risk, high-profit business, this guide is all you need to trade wisely, quickly, and lucratively, no matter how new you are to the challenging game of day trading.

Expert advice on becoming a successful day trader! Day trading can be perilous or profitable—depending upon the expertise of the trader. In this no-nonsense, take-no-prisoners guide, you learn how the market works and how to make it work for you. From screening stocks to conducting technical analyses, you learn everything active traders need to succeed in this tumultuous world, including: -What goes on behind the scenes in the market -How things can go wrong and how to reduce risk -Which kind of technical analyses work—and why -The best research and trading services to turn to for help -The ins and outs of chart patterns, like Candlesticks, Triangles, and Head and Shoulders With real-life examples that illustrate the ups and downs inherent in this high-risk, high-profit business, this guide is all you need to trade wisely, quickly, and lucratively, no matter how new you are to the challenging game of day trading.

3. Everything®: The Everything Guide to Social Media : All you need to know about participating in today's most popular online communities (Paperback)

A guide to the range of social media services available, including: messaging and communication (Blogger and Twitter); communities and social groups (Facebook and MySpace); collaboration and cooperation (Wikipedia and Wikispaces); and, virtual worlds (Second Life and Forterra).

The ultimate user's guide to Facebook, Twitter, Flickr, and more! Don't know a tweet from a tweep? Wondering how to get a Second Life? Curious about creating a Facebook profile? Join the social media movement! With The Everything Guide to Social Media, you'll master the lingo, tools, and techniques you need to use all forms of social media. Written in friendly, non-technical language by acclaimed reporter John K. Waters, this highly accessible handbook covers the full range of social media services, including: Messaging and communication (Blogger, Twitter) Communities and social groups (Facebook, MySpace, Friendster) Location-based social networking (Foursquare) News and tagging (Digg, StumbleUpon) Collaboration and cooperation (Wikipedia, Wikispaces) Photos and video sharing (Flickr, YouTube) Opinion and reviews (Yelp, Epinions) With this guide, you'll become comfortable with social media--and learn how to expand your presence online. With a special section on leveraging the power of social networks to build or grow a business, this up-to-the-minute guide is everything you need to walk the talk online--one wiki at a time!

4. Emerging Business Online : Global Markets and the Power of B2B Internet Marketing

This book introduces "ebocube" (Emerging Business Online), a comprehensive, proven framework for Internet B2B marketing in emerging markets. Step by step, readers discover how to use ebocube to integrate all stages of marketing and sales, reduce risks, and more.

In this first comprehensive guide to Internet B2B marketing in emerging markets, the authors introduce their proprietary ebocube ("Emerging Business Online") approach: a comprehensive, applications-oriented method that covers every stage of the marketing process. Using their framework and methodology, business leaders can implement a low-risk, high-reward business model, penetrate the world's fastest-growing markets, and create significant value where it never existed before. The authors begin with an up-to-date introduction to emerging markets, including economic potential, languages, culture, time zones, economies, politics, and Internet/mobile penetration. Next, they review emerging market best practices for branding, distribution, segmentation, and collaboration. Then, in the heart of the book, they introduce the powerful, three-phase Internet-based ebocube B2B marketing and sales model. Readers will learn how to establish metrics and dashboards to stay on track through the entire commercial cycle; how to plan and manage campaigns, from selling propositions to media mix; how to utilize email, webcasts, websites, and banner ads in emerging markets; how to mix in offline media and channels; how to budget and manage marketing operations; and much more. Emerging Business Online concludes with detailed case studies showing ebocube at work driving real profits.

5. Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies, Pre-Owned (Paperback)

Pre-Owned - Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to: - Evaluate new social technologies as they emerge - Determine how different groups of consumers are participating in social technology arenas - Apply a four-step process for formulating your future strategy - Build social technologies into your business Groundswell is required reading for executives seeking to protect and strengthen their company's public image.

Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies, Pre-Owned (Paperback)

6. If It's Raining in Brazil, Buy Starbucks, Used [Paperback]

IF IT'S RAINING IN BRAZIL, BUY STARBUCKS The hardcover edition of If It's Raining in Brazil, Buy Starbucks first introduced investors to "macrotrading." Instead of just theorizing, the breakthrough investing strategy actually quantifies the impact of global economic forces on specific sectors of the stock market. This paperback edition delivers macrotrading to a new and wider audience, identifying which economic indicators are essential to follow, how to trade profitably in times of recession or inflation, subtle signals that indicate imminent turning points in the market, and much more.

If It's Raining in Brazil, Buy Starbucks, Used [Paperback]

7. Five Stars: Putting Online Reviews to Work for Your Business [Paperback - Used]

CONDITION - USED - Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included. Create positive visibility for your business with this essential roadmap Everyone now understands the importance of online reviews on sites such as Yelp. This unique book helps you influence the process and leverage the results to increase sales and revenue. Five Stars is the perfect guide to a timely and crucial marketing tactic for today's savvy small business owners and marketers. Find out how to get more (and better) online reviews for your business, track and monitor them, leverage them effectively in social media and elsewhere, and handle negative reviews with aplomb. Packed with tools, techniques, and great case studies, this practical book is what you need to grab the reins, shape the online conversation, and get reviews that sell. Shows you how to get and leverage online reviews from websites such as Yelp and niche sites related to your business Explains tools, techniques, and tactics you can use to start shaping conversations and building positive visibility Demystifies a complex topic, empowering you to make the most of this valuable marketing tactic Written by the expert author team of the popular and practical SEO_An Hour a Day books; the authors offer a similar task-based approach to help you succeed If you're a retail, service, or e-commerce marketer, you won't want to miss Five Stars: Putting Online Reviews to Work for Your Business .

Five Stars : Putting Online Reviews to Work for Your Business, Used [Paperback]

8. Pull : The Power of the Semantic Web to Transform Your Business, Used [Hardcover]

Most people have never heard of the Semantic Web, but it's coming soon - and likely to be as transformative for the way people do business as the World Wide Web was in the 1990s. Information, products and services will move from being 'pushed' by providers to being 'pulled' by customers. The Semantic Web has the potential to take about ?2 trillion out of today's push-based economy. Pull is a visionary look at this future.

Pull : The Power of the Semantic Web to Transform Your Business, Used [Hardcover]

9. Social Media Marketing All-in-One For Dummies [Paperback - Used]

CONDITION - USED - Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included. Face Facebook, link up with LinkedIn, and tweet with Twitter using this all-in-one guide Marketing your business through social media isn't rocket science. Here's how to apply the marketing savvy you already have to the social media your prospects are using, helping you get and keep more customers, make more sales, and boost your bottom line. Find the business side -- explore the variety of social media options and research where your target audience hangs out Collect your tools -- discover ways to simplify posting in multiple locations and how to monitor activity Establish your presence -- start a blog or podcast to build a following Follow and be followed -- find the right people to follow on Twitter and get them to follow you Fan out -- showcase your company with a customized Facebook business page Follow up -- use analytics to assess the success of your social media campaign Open the book and find: Tips for finding your target market Important legal considerations Step-by-step guidance for setting up a campaign Lots of helpful technology tools Blogging and podcasting advice How to make Twitter pay off for your business Tools for analyzing your success in each medium When to move forward and when to pull back

Social Media Marketing All-in-One for Dummies, Used [Paperback]

10. eBay Bargain Shopping For Dummies [Paperback - Used]

CONDITION - USED - Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included. Chances are you have friends who have been thrilled with deals they got on eBay. Maybe you'd like to get in on the eBay action, but don't know where to start. Or maybe you've bought on eBay before, but want to get the inside scoop on scooping up the very best deals. This book is for you. It helps you differentiate between the junk and the jewels and get the best buys on everything from clothing, household goods, and electronics to business equipment, new or used cars, and real estate Written by Marsha Collier, self-professed bargain shopper and best selling author of eBay For Dummies, eBay Bargain Shopping For Dummies is packed with advice and anecdotes from other experts, some of whom make a living buying and selling on eBay. It helps you begin shopping on eBay quickly, safely, and successfully, with information on: Using the My eBay Page to keep up with your potential deals Using feedback about sellers and shopping safely Bidding, buying, and winning Things to look for and things to look out for Ways to pay, including PayPal Taking advantage of eBay's search functions and refining your searches to zero in on sought-after items Shopping eBay's Bargain Basement Even successful eBay veterans will discover tips and tricks they didn't know and bargain shopping secrets. Whether you want to use eBay to seek out and snap up hard-to-find collectibles, or simply to save on everyday purchases, eBay Bargain Shopping For Dummies takes you step-by-step through the process. And to get you started right, the book is a real bargain

eBay Bargain Shopping, Used [Paperback]