The Best Marketing Books 2024

1. Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide

Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide

Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide

2. Rengen : The Rise of the Cultural Consumer - and What It Means to Your Business (Hardcover)

Rengen: The Rise of the Cultural Consumer - and What It Means to Your Business Format: Hardcover Authors: Patricia Martin ISBN10: 1598691341 Published: 2007-06-28

Ideas - and the forms in which they are expressed - are the new currency. Yet many companies, the media, and even the general population mistakenly see America as an intellectual and cultural wasteland defined by reality television and fast food. RenGen is about the rise of the next "renaissance generation" - an emerging section of the American public who are enlightened, creative, and eager to challenge the status quo. RenGen draws a new picture of the American consumer as a thinking, expressive person and examines the factors that are giving rise to this renaissance, including: a new class of workers dedicated to creating innovation a growing desire to express new ideas and concepts aesthetically and, a new respect for learning-fueled by the Internet, a medium that links ideas, information, and visuals and connects people aross communities Based on original research, RenGen gives leaders a lens through which to consider important business decisions.

3. Cold Calling Techniques : That Really Work

Provides salespeople with the tools for turning prospects into meetings with decision makers, and then into sales and commissions. This edition contains strategies for dealing with technologies such as voicemail systems, caller ID, cell phones, and e-mail.

Follow the advice of Stephan SchiffmanAmerica's #1 Corproate Sales Trainerand take your career to the next level. This special anniversary edition of his perennial bestseller, Cold Calling Techniques (That Really Work!), provides you with all of the right tools for turning prospects into meetings, and meetings into big sales.This easy-to-follow guide helps you beat today's cold calling obstacles, such as voice mail, cell phones, and e-mail. Schiffman's professional experience and corporate wisdom guarantee your future success. The anniversary edition of Cold Calling Techniques packs in plenty of potential leads to help you hunt down more business.Give yourself the edge. Cold Calling Techniques is the one book you need to make your sales opportunities better, pitches stronger, and commissions greater.

4. Rise to the Stars! A Daily focus Book for Network Marketing Entrepreneurs [Spiral-bound - Used]

CONDITION - USED - Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included. Rise to the Stars! A Daily focus Book for Network Marketing Entrepreneurs by Tricia Seymour; Rusty Barrier

Rise to the Stars! A Daily focus Book for Network Marketing Entrepreneurs, Used [Spiral-bound]

5. Marketing: Principles and Perspectives, 4/e (Paperback) (McGraw-Hill/Irwin Series in Marketing) [Paperback - Used]

CONDITION - USED - Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included. Offers coverage by integrating cross-functional teams, customer loyalty, and the Internet / technology. This third edition includes an Internet Marketing chapter and continues to integrate the Internet throughout. It not only talks about what marketing is, but prepares the students to be marketers by involving them in interactive exercises.

Marketing : Principles and Perspectives with PowerWeb, Used [Paperback]

6. Do It Yourself Marketing [Paperback - Used]

CONDITION - USED - Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included. By the author of Do-It-Yourself Advertising and Do-It-Yourself Publicity, this book shows readers how to: understand and apply the universal 4 P's of marketing; clarify the strengths and weaknesses of the company and of the competition; produce high-impact direct mail, brochures and ads; ensure that publicity efforts are successful; create effective sales and telemarketing strategies; and write a realistic, affordable and actionable marketing plan.

Do-It-Yourself Marketing, Used [Paperback]

7. Marketing for Dummies, UK Edition, Used [Paperback]

Smart marketing techniques to get your business noticed Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you'll be creating a buzz and increasing profits in no time. Plan your marketing strategy and maximise your success - make use of a wide range of resources to research your customers, competitors and market, position your business and prepare a powerful marketing plan Create successful advertising and promotions - explore your options for cost-effective advertising, produce press and print ads, design signs and posters and create ads for TV, radio and online Expand online with the latest e-marketing tools - spread your message with viral marketing, make the most of search engines, get mobile with your marketing and harness the power of social networking Connect with your customers - create a brand identity, design eye-catching packaging, price your products to maximise your sales and provide first-class customer service Open the book and find: Up to date information on all the latest marketing innovations Clear guidance to help you plan your strategy Advice on making the seven Ps work for you Tools and techniques to maximise your marketing impact Information on using direct marketing and PR Guidance to help you stay on the right side of the UK data laws Top tips for saving money in marketing Learn to: Research your market and find out what your customers really want Choose the right marketing strategy for your business Prepare a practical marketing plan Use the latest marketing tools and techniques

Marketing for Dummies, UK Edition, Used [Paperback]

8. Marketing by the Numbers: How to Measure and Improve the ROI of Any Campaign, Used [Hardcover]

With marketing budgets stretched tight, it's harder than ever to justify expenditures, and ensure that marketing dollars are spent in ways that get results. "Marketing by the Numbers" shows readers how to implement, evaluate, and utilize key analytics to maximize marketing ROI. Explaining best practices and the most useful dashboards and tools, the book equips readers with proven methods to: - Predict, monitor, and measure the success of campaigns based in both traditional and Internet media - Align business and marketing goals - Concentrate on the right metrics rather than drowning in a sea of data - Turn data into actionable recommendations Providing case studies, techniques, and checklists, the book pays special attention tothe new generation of web tools, and reveals how any business can effectively use the data available to them; and take advantage of every marketing opportunity.

Marketing by the Numbers : How to Measure and Improve the ROI of Any Campaign, Used [Hardcover]

9. The Power of Product Platforms : Building Value And Cost Leadership, Used [Hardcover]

Drawing on in-depth case examples from Black & Decker, Hewlett-Packard, and others, this guide demonstrates how to build entire families of products from a single platform of common product structures, technologies, and automated product processes. This guide explains how this strategy spearheads a more advanced, second-generation product platform.

The Power of Product Platforms : Building Value And Cost Leadership, Used [Hardcover]

10. Writer's Guide to the Business of Comics: Everything a Comic Book Writer Needs to Make It in the Business [Paperback - Used]

CONDITION - USED - Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included. This is a guide to every possible step on the career road to comic book writing. It presents all the business practices and techniques used by successful comic writers, and includes information on: professional training; how to structure comic strips; submission guidelines; business and legal forms; lists of comic book publishers and their contacts; legal practices and contracts; and self-publishing. Interviews with seasoned professionals are included.

Writer's Guide to the Business of Comics : Everything a Comic Book Writer Needs to Make It in the Business, Used [Paperback]