The Best New Makeup 2025

1. Carter Beauty Word of Mouth Lipstick, Matte Lipstick, Adele, 0.16 oz

These vibrant, velvet matte lipsticks have been formulated to offer stay-all-day lipstick perfection. The Word of Mouth Lipsticks have a smooth matte finish, offer a comfortable wear, are long-lasting and can be worn with the Free Speech Lip Tints for a glossy finish. Named after 20 inspirational women throughout history, the Word of Mouth Lipstick range offers everything from true nudes to electric pinks, ‘90s inspired browns and all that comes between. With 20 shades to choose from we are sure you will find the right one for your makeup look. Carter Beauty by Marissa Carter is a Peta-approved member of Beauty Without Bunnies, products are cruelty-free and never tested on animals.

SOPHISTICATED MATTE FINISH. Our lipstick delivers a classic matte finish to the lips and is the perfect addition to your everyday makeup look. Experience timeless sophistication with our stunning line of matte lipsticks. FABULOUS ALL-DAY COLOR PAYOFF. Our lipstick is formulated to offer stay-all-day beauty perfection. With our long-wearing formula, you'll be dazzling, not frazzling, during even your most jam-packed days. HIGH-IMPACT PIGMENTATION. This lipstick applies intense, beautiful color to your lips that will last you all day long. No more disappointing swatches or quickly fading colors that leave you frustrated and needing reapplication. SHARE IN THE CARTER VISION. Founded by Marissa Carter, Carter Beauty is all about diversity, inspiration, confidence and all while bringing cruelty-free cosmetics to the modern makeup lover. Proudly designed in Ireland. BEAUTY THAT MINIMIZES HARM. Carter Beauty is a Peta-Approved member of Beauty Without Bunnies. We are completely cruelty-free and we do not test our products on animals, nor do we have animal testing conducted on our behalf or by anyone else.

2. wet n wild 32 Pan Eyeshadow Palette, Wild Heart Artistry

Let your imagination and creativity run wild with the Wild Heart Artistry Palette. This 32-pan palette features soft neutral mattes and bold moody shimmers that set the stage for any style, whether you prefer natural with a gleam of color or a true creative work of art. Each vibrant pigment is highly blendable, can be applied both wet and dry, and swatches like a dream. Whether your style is natural, glamorous, or naturally glamorous, this palette is for you. This palette is your perfect travel companion, because it includes every color you need to create both natural and extravagant looks. Experiment with matte and shimmer and matte shades of white, brown, pink, gold, red, yellow, purple, green, blue, grey, and black and find the perfect look for you. They’re also easy to blend, and can be applied both wet and dry, so you can come up with even more original and creative styles. Whether it’s a bold eyeliner, a high-volume mascara, or a vibrant eyeshadow palette, it’s easy to see that wet ‘n wild always sees exactly what you’re looking for. About wet ‘n wild: Since 1979, wet n wild has been serving affordable, high-performance products for beauty fanatics of all ages, ethnicities, and walks of life. No matter who you are, we have a product for you, Wild One. From your first lipstick ever to the black eyeliner you just can’t quit, once you go Wild, you’re with us for life. With a constant goal of providing safe, beautiful, and inclusive cosmetics, we're always looking to create more color innovations for people from all walks of life.

Gorgeous Finishes: Unlock a number of artistic styles with this palette of warm neutral matte and glistening shimmer pigments. The only limitation is your own creativity. Blendable Color: A curated selection of highly-pigmented neutral mattes and radiantly gleaming shimmers seamlessly blend together to unlock a range of creative makeup possibilities. Long-Lasting Wear: Specially formulated to be long lasting, each pigment resists smudging throughout the day for maximum staying power.

3. gel couture by essie gel-like nail polish, vegan, red, rock the runway, 0.46 fl oz

gel couture by essie, a gel that can handle it all. up to 15 days* of gel like wear. *reapplication of top coat at day 7. 2 easy steps; no uv lamp. easy, gentle removal with acetone or non-acetone nail polish remover. no harsh scraping or soaking. color formulas now contain patent pending flex.e gel technology to resist chipping. the shiny top coat is now formulated with triple shine complex for glass-like shine.

gel couture by essie rock the runway - a fierce scarlet red longwear, vegan nail polish with blue and pink undertones gel couture by essie, a gel that can handle it all. in just 2 steps, up to 15 days of gel-like wear, no UV lamp needed. reapplication of top coat on day 7 color shades are formulated with patent pending flex.e gel technology that bonds and moves with your nails to resist chipping. follow with a gel couture by essie top coat easy application and gentle removal. achieve a gel-like manicure in 2 easy steps. step 1 apply two coats of gel couture by essie, no base coat needed. step 2 apply one coat of gel couture by essie top coat vegan formula with zero animal-derived ingredients

4. Milani Cheek Kiss Powder Blush Trio, Golden Hour Glow

Who says three’s a crowd? Say hello to the new Cheek Kiss Cream & Cheek Kiss Powder Blush Palettes, each featuring a trio of luxe, universally flattering shades for summer glow on the go. Cheek Kiss Cream Blush Palette - Sun-Kissed Glow Lightweight, buildable, seamless, and never greasy, this multitasking palette with balm-to-gel cream formulas can be used on cheeks and lips. Cheek Kiss Powder Blush Palette - Golden Hour Glow Features three complementary shades with an ultra-fine, buildable powder formula that blends seamlessly for an effortless glow.

Palette features 3 complimentary powder blush shades. Designed to flatter a range of skin tones. Ultra-fine, luxe powder formula seamlessly build and blend together. Richly-pigmented, wearable shades. Vegan & Cruelty-Free.

5. gel couture by essie gel-like nail polish, vegan, purple, model clicks, 0.46 fl oz

gel couture by essie, a gel that can handle it all. up to 15 days* of gel like wear. *reapplication of top coat at day 7. 2 easy steps; no uv lamp. easy, gentle removal with acetone or non-acetone nail polish remover. no harsh scraping or soaking. color formulas now contain patent pending flex.e gel technology to resist chipping. the shiny top coat is now formulated with triple shine complex for glass-like shine.

gel couture by essie model clicks - an aubergine wine longwear, vegan nail polish with plum undertones gel couture by essie, a gel that can handle it all. in just 2 steps, up to 15 days of gel-like wear, no UV lamp needed. reapplication of top coat on day 7 color shades are formulated with patent pending flex.e gel technology that bonds and moves with your nails to resist chipping. follow with a gel couture by essie top coat easy application and gentle removal. achieve a gel-like manicure in 2 easy steps. step 1 apply two coats of gel couture by essie, no base coat needed. step 2 apply one coat of gel couture by essie top coat vegan formula with zero animal-derived ingredients

6. gel couture by essie gel-like nail polish, vegan, pink, matter of fiction, 0.46 fl oz

gel couture by essie, a gel that can handle it all. up to 15 days* of gel like wear. *reapplication of top coat at day 7. 2 easy steps; no uv lamp. easy, gentle removal with acetone or non-acetone nail polish remover. no harsh scraping or soaking. color formulas now contain patent pending flex.e gel technology to resist chipping. the shiny top coat is now formulated with triple shine complex for glass-like shine.

gel couture by essie matter of fiction - a charming blush pink longwear, vegan nail polish with iris blue undertones gel couture by essie, a gel that can handle it all. in just 2 steps, up to 15 days of gel-like wear, no UV lamp needed. reapplication of top coat on day 7 color shades are formulated with patent pending flex.e gel technology that bonds and moves with your nails to resist chipping. follow with a gel couture by essie top coat easy application and gentle removal. achieve a gel-like manicure in 2 easy steps. step 1 apply two coats of gel couture by essie, no base coat needed. step 2 apply one coat of gel couture by essie top coat vegan formula with zero animal-derived ingredients

7. gel couture by essie gel-like nail polish, vegan, red, bubbles only, 0.46 fl oz

gel couture by essie, a gel that can handle it all. up to 15 days* of gel like wear. *reapplication of top coat at day 7. 2 easy steps; no uv lamp. easy, gentle removal with acetone or non-acetone nail polish remover. no harsh scraping or soaking. color formulas now contain patent pending flex.e gel technology to resist chipping. the shiny top coat is now formulated with triple shine complex for glass-like shine.

gel couture by essie bubbles only - a classic crème burgundy longwear, vegan nail polish with deep magenta undertones gel couture by essie, a gel that can handle it all. in just 2 steps, up to 15 days of gel-like wear, no UV lamp needed. reapplication of top coat on day 7 color shades are formulated with patent pending flex.e gel technology that bonds and moves with your nails to resist chipping. follow with a gel couture by essie top coat easy application and gentle removal. achieve a gel-like manicure in 2 easy steps. step 1 apply two coats of gel couture by essie, no base coat needed. step 2 apply one coat of gel couture by essie top coat vegan formula with zero animal-derived ingredients

8. Profusion Cosmetics Good Brow Day Ultra-Fine Eyebrow Pencil, Precise Definition & Long-Lasting Color, Black

The Profusion Cosmetics Good Brow Day Ultra-Fine Eyebrow Pencil is your key to flawless brows. This pencil has a super fine tip, making it easy for everyone to use, whether you're just starting with makeup or you're already a pro. It helps you make your eyebrows look natural and well-groomed with precise strokes. Furthermore, it stays on all day, so no worries about your brows losing shape. Not only does it fill in the gaps in your brows, but it also shapes them effortlessly for a clean and stylish appearance. There's a handy guide included to make using it even simpler.

ULTRA-FINE PRECISION: The fine tip ensures precise, natural strokes, helping you achieve well-defined, polished brows with ease. LONG-LASTING FORMULA: Designed for all-day wear, this smudge-proof formula keeps brows perfectly shaped and defined without fading. FILL & SHAPE: Effortlessly fills sparse areas while shaping brows for a clean, refined look, giving symmetry and definition to your face. EASY TO USE: The smooth-glide design offers controlled application, making it ideal for both beginners and professionals. HOW-TO GUIDE INCLUDED: A step-by-step guide helps you master perfect brows, whether you're new to makeup or an experienced artist.

9. Hynt Beauty Finale Finishing Powder Refill, Translucent Sand

This coveted blurring finishing powder color corrects, sets makeup and delivers a moisturizing satin matte finish. Translucent Sand: Color corrects and lends a balanced feel to skin with a hint of skin perfecting coverage, this shade is perfect for light to medium skin tones. Can be used as a lighter coverage foundation.

Creamy to the touch, the vegan non-nano particle powder formula is fine milled which feels light-as-air and absorbs oil FINALE does not cause skin to feel dry, look caked or settle into fine lines Designed for everyday use, it is made with ingredients that bestow a nourishing feel to skin, such as ORGANIC ARROWROOT Suitable for all skin types and can also be worn on bare, moisturized skin for a fresh but polished look. Offered in 3 shades that cater to a wide range of skin tones and needs Refill Size Includes: FINALE 8g/.28 oz We use carefully selected organic and natural and ingredients. This product is vegan, PETA and Leaping Bunny approved, gluten-free, and non-comedogenic. We offer sustainable packaging. Free from parabens, nano-particles, bismuth oxychloride, talc, silicones, mineral oil, GMOs, artificial fragrance, artificial preservatives, FD&C dyes, carmine, and phthalates.

10. ENCORE Fine Pressed Powder Sand

Hynt Beauty's pressed powder foundation feels soft, velvety smooth, and ultra-gentle on your skin. Blended with natural ingredients that keep the skin feeling pure and well balanced throughout the day.

Provides a sheer layer of color with buildable coverage in a lightweight feel for skin that looks airbrushed and naturally flawless The moisturizing, fine milled non-nano particle powder foundation multi tasks as a touchup treatment to use throughout the day Will never feel cakey, dry, or heavy even after multiple touchups The colors autocorrect to blend with your skin tone for an easy, seamless color match so simply choose from our range of seven shades to keep Hynt close at hand when on the go The full-size ENCORE is encased in an elegant compact that keeps the applicator sponge clean and prevents powder spillage inside your handbag. The glamorous compact comes in a velveteen Hynt pouch ENCORE is formulated with select ingredients to lend a nourishing feel to skin, such as KAOLIN and ORGANIC JOJOBA OIL 15g/.48oz 15g/.48oz