The Best New on Vitamins & Supplements 2025

1. L’il Critters Fiber Daily Gummy Supplement for Kids, for Digestive Support, Berry and Lemon Flavors, 90 Gummies

L’il Critters Fiber, is fortified with 3 grams of fiber in each serving, to help support your little one’s digestive health!* Each 2-gummy serving has as much fiber as 4 prunes! And these gummies are infused with delicious fruit flavors, making it fun and easy to help support your child’s digestive health.* L’il Critters Fiber supplements have the flavors and fun kids love without the extras you don’t want – No high-fructose corn syrup, No synthetic (FD&C) dyes, No dairy and No gluten.

Each serving of Children’s supplement contains 3 grams of Fiber to support digestive health and 2 fiber gummies contain as much fiber as 4 prunes. * Gummy bear fiber supplements come in delicious berry and lemon flavors. Contains no high-fructose corn syrup, no synthetic (FD&C) dyes, no dairy and no gluten. Daily serving size for L’il Critters Fiber supplement is 2 gummies a day for ages 2 and up. L’il Critters Gummy Fiber Daily Supplements, from the makers of Vitafusion, Gummy Vitamin Expert, makes getting essential fiber for kids a fun part of the day!

2. Estroven Sleep Cool for Menopause Relief Caplets, with Black Cohosh, 30 Count

No two women experience menopause the same way; that’s why Estroven has a full line of products to help reduce not only hot flashes & night sweats, but also your most bothersome menopausal symptoms.* Every Estroven product contains both naturally sourced and clinically studied ingredients, so you can pick the product that is right for you. Not only falling asleep, but staying asleep can also be a struggle for many menopausal women. Estroven Sleep Cool for Menopause Relief is formulated with clinically proven Melatonin to help you fall asleep & stay asleep, so you can wake up feeling refreshed!* Estroven Sleep Cool for Menopause Relief also contains naturally-sourced Black Cohosh Extract, plus Soy Isoflavones, to help reduce the frequency & severity of hot flashes and night sweats.*

Nightly Relief: Take Estroven Sleep Cool as a part of your nightly regimen to help with occasional sleeplessness*; formulated to promote restful sleep through safe ingredients* Naturally Sourced: Hot Flash and Night Sweat Support: This supplement contains naturally sourced black cohosh and soy isoflavones, clinically proven to help reduce the frequency and severity of hot flashes and night sweats* Reliable Source: Estroven Sleep Cool contains melatonin which supports your natural sleep cycle, helping you fall asleep and stay asleep* Safe and Effective: With an excellent safety history, the dietary ingredients in this supplement are drug-free, free of estrogen, vegan and gluten-free #1 Menopause Brand: Estroven remains a top choice among women and comes recommended by pharmacists**. Over a million women chose Estroven each year, more than any other brand. *These statements have not been evaluated by The Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. **Daily Value not established. ‡Nielsen xAOC 52 for menopause products for the week ending 6/15/24 and #1 Pharmacist recommended menopause brand based on Pharmacy Times OTC Survey, 2023 (Women’s Health/Menopause Supplements Category)

3. NOW Supplements, Inositol 500 mg, Healthy Membrane Function*, Cellular Health*, 100 Veg Capsules

Inositol is a non-essential member of the B-complex family with dietary sources from both animal and plant foods. The form of inositol used in this product is myo-inositol, the most abundant form of this nutrient. Inositol is found in all cell membranes, with the highest concentrations in the brain and central nervous system, where it plays an important role in neurotransmitter signaling.* Inositol is also critical for the proper action of insulin, lipid metabolism, and for the maintenance of cellular calcium balance.* As a family-owned company since 1968 — NOW produces high-quality natural products at prices everyone loves. We are a respected leader in the natural products industry, with a mission to provide value in products and services that empower people to lead healthier lives.

SUPPORTS HEALTHY MEMBRANE FUNCTION*: Inositol is found in all cell membranes, with the highest concentrations in the brain and central nervous system, where it plays an important role in neurotransmitter signaling.* MYO-INOSITOL FORM: Inositol is also critical for the proper action of insulin, lipid metabolism, and for the maintenance of cellular calcium balance.* CERTIFICATIONS/CLASSIFICATIONS: Kosher, Non-GMO, Soy Free, Vegan GMP Quality Assured: NPA A-rated GMP certification means that every aspect of the NOW manufacturing process has been examined, including our laboratory/testing methods (for stability, potency, and product formulation). Packaged in the USA by a family owned and operated company since 1968.

4. NOW Supplements, Ashwagandha (Withania somnifera) 450 mg (Standardized Extract), 90 Veg Capsules

Ashwagandha (Withania somnifera) is an herb that is extensively used in Ayurveda, the traditional herbal system in India. Ashwagandha is used as a general tonic and adaptogen, helping the body adapt to temporary normal stress.* In addition, preliminary data suggest that Ashwagandha supports a healthy immune system.* Take 1 capsule 2 to 3 times daily. As a family-owned company since 1968 — NOW produces high-quality natural products at prices everyone loves. We are a respected leader in the natural products industry, with a mission to provide value in products and services that empower people to lead healthier lives.

AYURVEDIC ADAPTOGEN*: Ashwagandha is used as a general tonic and adaptogen, helping the body adapt to temporary normal stress.* NOW® Ashwagandha is a standardized extract (450 mg per serving). Take 1 capsule 2 to 3 times daily. FREE RADICAL SCAVENGER*/IMMUNE SYSTEM SUPPORT*: Preliminary data suggest that Ashwagandha supports a healthy immune system.* CERTIFICATIONS/CLASSIFICATIONS: Non-GMO, Kosher, Dairy Free, Egg Free, Nut Free, Soy Free, Vegan/Vegetarian, Made without Gluten GMP Quality Assured: NPA A-rated GMP certification means that every aspect of the NOW manufacturing process has been examined, including our laboratory/testing methods (for stability, potency, and product formulation). Packaged in the USA by a family owned and operated company since 1968.

5. NOW Supplements, Double Strength Milk Thistle Extract 300 mg Silymarin (240 mg), 50 Veg Capsules

Milk thistle may help support healthy liver function.* This vegetarian formula also includes artichoke and dandelion for additional support.* As a family-owned company since 1968, NOW produces high-quality natural products at prices everyone loves with a mission to provide value in products and services that empower people to lead healthier lives.

DOUBLE STRENGTH: Double Strength Silymarin has twice the milk thistle extract (300 mg per capsule) as in our regular strength product (150 mg per capsule). WITH ADDITIONAL SUPPORT: This vegetarian formula also includes artichoke and dandelion for additional support* CERTIFICATIONS/CLASSIFICATIONS: Soy Free, Non-GMO, Vegan, Nut Free, Made without Gluten, Dairy Free, Egg Free, Halal, Kosher GMP Quality Assured: NPA A-rated GMP certification means that every aspect of the NOW manufacturing process has been examined, including our laboratory/testing methods (for stability, potency, and product formulation). Packaged in the USA by a family owned and operated company since 1968.

6. NOW Supplements, Mood Support with St. John's Wort, Nutrient and Herbal Extracts, 90 Veg Capsules

With St. John's Wort Vitamins, Minerals and Herbal Extracts for a Balanced Mood* Helps to Maintain Positive Attitude* NOW® Mood Support is a nutritional supplement that has both nutrients and herbal extracts that aid in the support of a healthy nervous system and a positive, balanced mood state.* Natural color variation may occur in this product. As a family-owned company since 1968 — NOW produces high-quality natural products at prices everyone loves. We are a respected leader in the natural products industry, with a mission to provide value in products and services that empower people to lead healthier lives.

HELPS MAINTAIN A POSITIVE ATTITUDE*: A nutritional supplement with both nutrients and herbal extracts that aid in the support of a healthy nervous system and a positive, balanced mood state* VITAMINS, MINERALS, AND HERBAL EXTRACTS FOR A BALANCE MOOD*: Exclusive blend includes 450 mg St. John's Wort Extract, 100 mg Holy Basil Extract, 50 mg Valerian and more per serving CERTIFICATIONS/CLASSIFICATIONS: Soy Free, Non-GMO, Vegan, Nut Free, Made without Gluten, Dairy Free, Egg Free GMP Quality Assured: NPA A-rated GMP certification means that every aspect of the NOW manufacturing process has been examined, including our laboratory/testing methods (for stability, potency, and product formulation). Packaged in the USA by a family owned and operated company since 1968.

7. BEETELITE BLACK CHERRY CANISTER

BeetElite is a Nitric Oxide activating, pre-workout beet powder to help fuel your body before your next workout. Informed-Sport Certified and stimulant-free, just one healthy serving of BeetElite delivers the Nitric Oxide equivalent of six whole beets to help the body.

Extended exercise endurance; Improved energy and stamina; Increased oxygen delivery in the body

8. Premama Fertility for Her Drink Mix (2.2 oz) - Award-Winning Drink Supplement - Naturally Supports Healthy Egg Production, Ovulation, and Prenatal Health

Dietary Supplement, Fertility, Drink Mix, Unflavored, Box 28 CT Dietary Supplement. Healthy natural ovulation support with myo-inositol. May help improve egg quality. Clinically Studied: Based on professional studies performed in Europe. The fertility supplement you can drink! Questions or comments? Call 1(401) 383-0299. drinkpremama.com. Myo-inositol, found in Premama Fertility, is clinically shown to support ovulatory function and egg quality. Folic acid to help support prenatal health. Myo-inositol to help support healthy, natural ovulation. Easy to drink, easy on your stomach. Gluten-free. Non-GMO. Vegan. (These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.) Made and packaged in the USA from domestic and imported ingredients. Store at room temperature. Avoid excessive heat. Use daily. Mix one packet with at least 12 oz of liquid. Blend well to completely dissolve. Enjoy Premama Any of These Refreshing Ways: Mix it up with water, shake and drink. Mix it with any non-carbonated beverage. Blend it into your favorite smoothie. As with any supplement, if you are pregnant, nursing or taking medication, consult your doctor before use. Keep out of reach of children. Do not use this product if safety seal on flap is torn or missing. 28 packets [2.17 oz (62 g)] Providence, RI 02903 401-383-0299 2015 Premama

SUPPORTS NATURAL OVULATION AND IMPROVES EGG QUALITY: Premama Fertility Drink Mix is an award-winning unflavored infusion supplement designed to support your reproductive system. Its formula enriched with Myo-inositol and Folic Acid is clinically proven to improve your ovulatory function and egg quality. IMPORTANT SUPPLEMENTS: Premama Fertility Drink Mix formula is enriched with Myo-inositol and Folic Acid to ensure best prenatal care. Myo-inositol is a naturally occurring member of the B vitamin family that is clinically shown to help improve ovulatory function and egg quality, even in women with Polycystic Ovary Syndrome. Premama Fertility also has folic acid, which is essential for both pregnant women & those trying to conceive because it can help protect the baby from serious birth defects. PILL-FREE & GENTLE ON YOUR TUMMY: Premama Fertility Drink Mix is easy to take and gentle on your stomach. Packaged in small and discrete individual packages that can fit in your wallet, purse or gym bag. Unlike common Pill Supplements, Premama's powdered formula blends seamlessly with water, beverages and/or soft foods for a great-tasting and stress-free experience. SERIOUS ABOUT SUPPLEMENTS: Premama Fertility Drink Mix formula is All Natural! This incredible supplement is Gluten-Free, Non-GMO, and Vegan. Premama Fertility Drink Mix is unflavored and can be mixed with any non-carbonated beverage. MULTI-AWARD WINNER: Premama Fertility Drink Mix has been awarded Baby Maternity Magazine's 2015 Seal of Excellence, in the Reproductive Health and Nutrition Category. Premama Fertility Drink Mix is also the Winner of 2016 New Hope Network’s NEXTY Award for Best New Supplement Delivery Format and Winner of 2015 SupplySide Editor’s Choice Award in Women’s Health Category. Here at Premama, We believe in making expectant moms happier and we strive to create products that we are sure you will love!

9. OmegaXL, Supplement Green-Lipped Mussel Oil - 60 Softgels

OmegaXL, is formulated from green-lipped mussel oil extract which thrives in the pristine waters of New Zealand. The green-lipped mussel has been a staple of the indigenous Māori people who have enjoyed the unique nutritional benefits of the delicacy for centuries.

Powerful Omega-3 Joint Supplement with DHA & EPA Supported by Over 40 Years of Clinical Research Small Easy-To-Swallow Omega-3s Our one-of-a-kind, proprietary formula is a small, easy-to-swallow capsules. The product is formulated with green-lipped mussel oil extract. To maximize the benefits of OmegaXL, we recommend that you take 4 soft gels daily for at least 8 weeks. BECAUSE GREAT-HEALTH-WORKS – Our promise is in our name. OmegaXL is free of GMOs†, dairy, and gluten. All Great HealthWorks products are bottled with flip-top closures for easy opening at any age. TIP: During the summer or in warmer climates, keep your supplements in the refrigerator or a cool, dry place to maintain their original soft gel form.

10. Sugarbearhair Hair Vitamins Vegan Gummies 60 Gummies Set of 2

Sugarbearhair Hair Vitamins Vegan Gummies 60 Gummies is a daily use dietary supplement for healthy hair. Can be used by ages 13 and older. Daily intake is 2 gummies. Gummies are vegan, gluten free, hormone free, and gelatin free. Made with zinc, folic acid, b vitamins, and d vitamin.

Daily Hair Vitamin, Horemone Free, Gluten Free, Vegan, 60 Count, Biotin, Folic Acid, Vitamin D